MENU THE ARTS SOCIETY NORTH WEST NORFOLK
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DateLecture
08 July 2019Mad Men and the Artists – how the advertising industry has exploited fine art.
14 October 2019Royal Jewels and the American Heiress: Antique Treasures for the New World

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Mad Men and the Artists – how the advertising industry has exploited fine art. Tony Rawlins Monday 08 July 2019

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns. This lecture describes some of the processes by which these advertisements have been created and why the works of Leonard da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance, through to the present day, fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony. In this entertaining and informative talk, Tony Rawlins uses a wide range of visuals and video to show examples of the original works, the creative process and (not always entirely successful) advertisements that are the end results.